Primary Business Purpose Standard
To make this policy reasonable, we ask a single question: is the primary purpose of this business something the platform does not support?
- A restaurant that primarily serves food but also serves wine would normally be allowed.
- A casino whose business is primarily gambling would be rejected.
- A supermarket that sells a small amount of alcohol within a mostly general retail operation would normally be allowed.
- An interest-only lending platform whose business is primarily riba-based would be rejected.